Between a global pandemic that is altering every aspect of our lives and a shift in who is buying homes, social media is becoming an essential tool for realtors.
Millennials represent the largest generation of homebuyers in recent years and the number of Gen Z buyers has doubled from 2018 to 2019. It is likely, then, that these two generations will represent the majority of homebuyers for the foreseeable future. And what we all know is that these groups consume their information primarily through digital channels and social media.
The good news for realtors is that social media may be the best – and easiest – way to develop a personal brand, and advertise that brand to potential clients. When done effectively, you can separate yourself from the competition and grow your business.
While social media marketing requires some technical savvy, a touch of creativity, and time, it does not necessarily require a big budget. More than any other advertising mechanism, social media has allowed individuals to take control of their personal brand and tell their own story.
Here are a few social media marketing tips that realtors can use to stay ahead of the competition, and in front of their future clients.
Create Your Social Media First Impression
Utilize the ability to create a business page on Facebook and Instagram, rather than just using your personal profile to build your business. Be sure to update the information in the About section, make your contact information readily available, and include images, logos, and other visual representations of your business.
Know Your Audience
As a realtor, your focus should be local and targeted to the communities in which you work. Understand who the potential buyers and sellers are in those communities, and create content that is interesting and valuable to them.
Share Timely & Valuable Content
There is no better way to build the credibility of your brand than by sharing content that is useful and informative for your clients and potential clients. By sharing content that is relevant and accurate, you demonstrate your value to the client and your knowledge of the real estate industry as a whole. Especially now when the pandemic is interfering in the home-buying process, your clients are in need of current information without a lot of salesmanship.
Engage!
Social media is only valuable if you use it to engage with your audience. It is not a website where you post information never to look at it again. Rather, social media is a conversation, so you must be responsive in a timely manner and stay part of the conversation.
Get Creative
Use the social media platforms to connect with your audience, and as a tool for the homebuying process. Consider recording a Facebook Live video to answer client questions in real-time and provide virtual tours and open houses to those who may choose to do their house hunting from home.
These simple tips can help you grow your personal brand on social media, and Ohio Real Title can help you navigate your real estate closing transaction. Contact us today.